There’s nothing quite like football. The beautiful game brings together communities from across the globe every four years to celebrate the absolute best in the world, and the incredible stories that these talents produce. Nike tapped us to help bring that joy to the Nike FC customers and partners in the Latin American region.
Role: Assisted with ideation, concepting and copywriting.
The goal was to evoke the joy and passion that comes with football, and to that end we came up with activations to bring fandom to life. We gave the Nike FC community a chance to look, play and feel like their favorite stars on the pitch.